One of the websites that I frequently sent my students to learn about entrepreneurship is Springwise. What I would do is present one of the ideas from my Springwise RSS feed and then I would ask, "so where else could you re-apply this specific idea?" They would usually start out with "grocery store", "manufacturing center", etc. I would then try to lead the discussion toward the uncommon: what about military bases? what about establishing contacts within the HR relocation departments of major corporations? Then I would ask, "what else could you do? where else could you re-apply this type of idea." My goal was to get the entrepreneurial-leaning students to put on the simplicity lens. Could they identify a simple corollary first before trying to create a mythical new idea.
So, what else?
During my brief stint as an adjunct professor many years ago, I recall that half of my students had dreams of one day starting their own business. One of my favorite parts of the teaching night was when I presented a random idea and asked the students to put on the brainstorm lens - "what else could you do with this...". Most of the time we would end up in the realm of the zany. Sometimes, however, we would actually land on something achievable and plant the seed. This is an homage to ideas - zany or otherwise.