It won't be too long before it's, "Honey, can you please pick up some bread, milk, eggs, bananas...and, oh, if they have it in purple, an electric car? Thanks!" If you've ever been to a super-box store or a club store, you know that what can be sold, will. The trick is creating something so compelling that you create suction into the store.
So, what else?
During my brief stint as an adjunct professor many years ago, I recall that half of my students had dreams of one day starting their own business. One of my favorite parts of the teaching night was when I presented a random idea and asked the students to put on the brainstorm lens - "what else could you do with this...". Most of the time we would end up in the realm of the zany. Sometimes, however, we would actually land on something achievable and plant the seed. This is an homage to ideas - zany or otherwise.